Case Study: AC TRANSIT

Background
One of the largest transit agencies in California, AC Transit serves over 65 million passengers a year throughout a 360-square mile region. By developing alternative fuel technologies and introducing senior- and disability-friendly programs, AC consistently leads the transit industry in innovation and service.

The Challenge
As a publicly funded agency, AC Transit’s success depends on popular support. When AC Transit rolls out groundbreaking new technologies, such as hydrogen fuel cell buses, AC Transit’s marketing and communications department must deliver information in numerous formats to a wide variety of audiences - from publicity targeting the general public, to instructional materials tailored for drivers and mechanics.

The Filmsight Solution
For over seven years, Filmsight Productions has provided AC Transit with a broad spectrum of media solutions, including print and television advertisements, public relations still photography, internal educational pieces, and archival documentation of test programs. Our multifaceted approach represents our commitment to comprehensive client service.

The Result
AC Transit has been named "Best of the Best" transit agency in the country five of the past six years. Public approval has risen measurably, with over 70% of the electorate voting in support of increasing funding for the agency in recent elections.

>>Examples:
Click to view - The Rapid
Click to view - The HyRoad